WohnArt Studio
Website design and development with SEO optimization for a furniture assembly service in Berlin. Clean, professional design built on WordPress with integrated contact forms and transparent pricing.
About the Project
WohnArt Studio is a professional furniture assembly and installation service that needed a modern website design based in the Berlin metropolitan area. The company provides expert Möbelmontage (furniture assembly), disassembly, transport, and custom design solutions for residential and commercial clients across Berlin and the surrounding Brandenburg region, including Oranienburg, Hennigsdorf, Bernau, and more than a dozen other localities.
The business needed a modern, trust-building website that would position them as a reliable specialist in the competitive Berlin furniture services market. The site needed to clearly communicate their range of services, showcase completed projects, and make it effortless for potential customers to request a quote — all while supporting strong local SEO for multiple service areas.
Client: WohnArt Studio
Industry: Furniture Assembly & Installation
Timeline: 3 months
Services: Web Design, Development, SEO
Tech Stack: WordPress, Astra, Custom CSS
Website: wohnartstudio.de
The Challenge
WohnArt Studio operated in a highly localized market where trust and professionalism are decisive factors. Without an online presence, the company relied entirely on word-of-mouth referrals and was invisible to the growing number of customers searching online for “Möbelmontage Berlin” and related terms. Competitors with established websites were capturing this demand.
The challenge was twofold: create a website that immediately conveys craftsmanship and reliability, and build a scalable SEO architecture that ranks for furniture assembly services across more than 20 individual localities in and around Berlin — without duplicating content or diluting authority.
Our Solution
We designed and developed a clean, professional WordPress website using the Astra theme with extensive custom styling. The design centers on a muted teal and dark charcoal color palette that communicates sophistication without losing the approachable, service-oriented feel essential for a trades business. A prominent contact form and phone number are always within reach, reducing friction for inquiries.
For the SEO strategy, we implemented a hub-and-spoke architecture: dedicated landing pages for each service area (Möbelmontage and Möbeltransport) branch out into individual locality pages targeting specific towns — Oranienburg, Hennigsdorf, Hohen Neuendorf, and many more. Each page features unique, locally relevant content while linking back to the parent service page, creating a powerful internal linking structure.
Key Features
- Instant Quote Form — A prominent contact form on the homepage lets visitors request a non-binding estimate without navigating away, keeping conversion paths short
- Transparent Pricing — The services page displays clear per-item rates (e.g., cost per Fachkraft/hour), building trust through pricing transparency
- Local SEO Landing Pages — Over 20 dedicated pages for individual towns and districts, each with unique content targeting location-specific search queries
- Portfolio Showcase — A visual gallery of completed projects demonstrates real craftsmanship and builds credibility with before-and-after evidence
- Mobile-First Navigation — Responsive design with optimized hamburger menu ensures seamless browsing on any device, critical for on-the-go service searches
- Dual Service Hubs — Separate hub pages for Möbelmontage (assembly) and Möbeltransport (transport) with locality sub-pages create a clear, scalable content hierarchy
- Cookie Compliance — GDPR-compliant cookie consent via Complianz plugin with full privacy policy and Impressum pages meeting German legal requirements
Design Approach
The visual identity pairs the Rubik typeface for headings with Karla for body text — a combination that balances modern authority with friendly readability. The teal accent color (#71979c) runs throughout buttons, links, and UI elements, creating a cohesive brand presence. Hero sections feature full-width photographs of real craftspeople at work, immediately signaling hands-on expertise over stock imagery.
White space is used generously to let the content breathe, while rounded pill-shaped CTA buttons provide a contemporary touch. The layout follows a clear visual hierarchy: hero → services overview → social proof → contact, guiding visitors naturally toward conversion. Every page maintains consistent branding while adapting content to its specific purpose, whether it’s the services page with pricing tables or the about page with team credentials.
Results
Want to see more of our design work? Browse our project portfolio or discover why outdated design costs you clients.
The new website established WohnArt Studio’s digital presence across the Berlin-Brandenburg region. The local SEO architecture successfully targets dozens of location-specific keywords, giving the business visibility in searches for furniture assembly services in each of their service areas. The transparent pricing page and easy-access contact form significantly lowered the barrier for customer inquiries.
By combining professional design with a strategic multi-location SEO approach, the website serves as both a conversion tool and a long-term organic growth engine. WohnArt Studio now has a scalable foundation — each new service area can be added as a locality page without restructuring the site, ensuring the platform grows alongside the business.