Zoria 2 Residential Complex

About the Project

Zoria 2 is a modern residential complex that needed a dedicated residential complex website developed by Osobnyak Centr, a construction company with 17 years of experience in residential and commercial real estate in Vinnytsia, Ukraine. The complex is located in the Zamostia district on Striletska Street — a green, quiet area that still offers quick access to the city center and all essential infrastructure.

The developer needed a website that would serve as the primary sales channel for the complex — showcasing apartments, floor plans, infrastructure, and construction progress while converting visitors into scheduled showings. The site had to work both as an informational resource and as a lead generation tool with integrated contact forms and call-to-action elements throughout.

The Challenge

The residential market in Vinnytsia is competitive, with buyers making decisions largely based on what they see online before ever visiting a showroom. Osobnyak Centr needed more than a brochure site — they needed a full digital sales platform that could present the complex from every angle: location advantages, apartment layouts, construction quality, infrastructure, and parking options.

A key requirement was an interactive floor plan selector that lets buyers filter apartments by section, room count, floor, area, and view — then explore specific layouts in detail. The site also had to communicate trust through construction progress photo reports and developer credentials, addressing the common buyer concern of purchasing from a reliable builder.

Our Solution

We built a visually rich, single-page marketing website with dedicated sections for every aspect of the complex. The hero section immediately establishes the project’s identity with a full-width render of the finished complex and the tagline “Квартал комфортного життя” (A quarter of comfortable life). Below it, animated counters showcase the developer’s track record — built square meters, years of experience, completed projects, and apartments delivered.

The centerpiece is the interactive apartment selector — a separate tool built on top of a 3D bird’s-eye render of the entire complex. Buyers can click on building sections, apply filters (area, rooms, floor, view, features), and instantly see available units with pricing. Each layout opens a detailed floor plan view, making the apartment selection process self-service and reducing the load on sales managers.

Key Features

• Interactive Apartment Selector — Bird’s-eye 3D map with filters by section, room count, area, floor, view, and features for self-service apartment search
• Construction Photo Reports — Swiper.js-powered image galleries documenting building progress, reinforcing buyer confidence in the developer
• Animated Statistics — Counter animations highlighting developer’s track record: built area, experience years, completed projects, delivered apartments
• Infrastructure Map — Visual grid showing nearby amenities within 10–15 minutes: schools, kindergartens, sports facilities, shops, cafes, and public transport
• Virtual Tour Integration — Embedded capability for online atmosphere previews, letting remote buyers explore the complex without visiting
• “Schedule a Visit” CTA — Persistent call-to-action button in the header and throughout the page, driving showroom appointments directly from the site
• Parking & Shelter Info — Dedicated sections for closed parking with controlled access and shelter facilities — critical selling points in the current market

Design Approach

The design blends a warm, inviting palette — golden tones, soft browns, and teal accents — with clean modern typography (Roboto and Roboto Slab). The warm color scheme intentionally evokes a sense of home and comfort, aligning with the “quarter of comfortable life” positioning. Full-width architectural renders and lifestyle photography dominate the visual language, letting the product speak for itself.

The page follows a narrative flow that mirrors a buyer’s decision journey: first impressions (hero + stats) → what’s being built (complex overview) → what’s nearby (infrastructure) → what you get (apartment features + plans) → why trust us (developer info + photo reports) → where it is (map) → next step (contact). Each section uses generous spacing, subtle shadow effects, and scroll-triggered animations to maintain engagement through a content-rich page.

Results

Explore more of our work in the project portfolio, or read how fixing common website mistakes can boost lead generation.

The website became the primary digital sales channel for ЖК Зоря 2, converting online visitors into scheduled showroom visits. The interactive apartment selector significantly reduced repetitive inquiries to sales managers by letting buyers independently filter and explore available units before reaching out. Construction photo reports and developer credentials built the trust needed for high-value purchase decisions.

With SEO optimization for local real estate queries in Vinnytsia, the site captures organic traffic from buyers actively searching for new apartments in the area. The combination of visual storytelling, self-service tools, and strategically placed CTAs creates a conversion-focused experience that supports the sales team rather than replacing it.